The pioneer of the 12 Startups in 12 Months
challenge, Pieter Levels
A startup delivers a new product and grows it fast.
Here is my take on defining a startup:
A startup delivers an innovative product or service with a scalable business model.
As you can see, in my definition, a startup must have a scalable business model
otherwise it won’t be considered as one. To me, the growth rate of a startup is not as important as the silicon valley VCs. As long as the business can eventually scale, it will be considered a promising startup in my book.
In this 12 Startups in 12 Months challenge, I will try to build online-based SaaS projects which are inherently scalable, even though these may target niche communities. Additionally, it’s going to be easier to automate most, if not all, of the tasks.
In this article, I will use the terms - startup, project & product interchangeably.